Online retailer CARiD.com looks to triple size of tire/wheel installer network

Online retailer CARiD.com looks to triple size of tire/wheel installer network


CRANBURY, N.J. — PARTS iD Inc., an automotive aftermarket digital commerce platform operating as CariD.com, is looking to more than triple the number of affiliated tire-installation locations in the U.S. this year to 9,000 or more.

The Cranbury-based company, which has offered consumers on-line shopping for tires, wheels and a variety of auto parts, tools and accessories since 2008, said it expects the network to continue growing in 2022 to 12,000 or more.

“We have been focused on increasing our presence in the do-it-for-me segment of the automotive aftermarket industry, and this initiative is a great step forward,” PARTSiD CEO Nino Ciappina said.

“With our purpose-built data architecture and differentiated technology, consumers are able to visit CARiD.com, research and choose from a wide variety of tires, and in the same transaction select a tire-installation center near them to schedule an appointment. This initiative is one of many programs we are working on to advance CARiD.com’s position as a one-stop shop and seamless solution for all car enthusiast needs.”

The CARiD.com network comprises 2,117 locations for tire installation, PARTSiD said. Customers have the option to book an appointment for installation after buying their tires through CARiD.com.

PARTS iD reported 39.3% higher revenue last year of $400.8 million, which helped the company generate fiscal 2020 operating income of $1.3 million.

The company attributed some of the growth to first-time sales from newer categories such as original equipment/repair parts and products for categories such as motorcycles, boating and recreational vehicles.

At the same time, the firm reported it capitalized on the accelerated shift to online spending during the pandemic.

During the fiscal year, PARTSiD initiated business with 155 new vendors, added 267 distribution locations and integrated 1,100 tire installation service centers into its platform.



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