New campaign encourages farmers to sell online
BANGKOK (NNT) – A new campaign by the Ministry of Agriculture and Cooperatives has made it easier for farmers to sell their produce directly to customers online, with a logistic provider now offering discounted transport fees for a fast and safe delivery to customer’s hands.
The Department of Agricultural Extension has signed an agreement with logistics provider Kerry Express Thailand, on the development of a logistical system for Thai farmers, as part of a campaign to promote faster, safe, and more efficient delivery of farm products directly from farmers to consumers.
Under this agreement, Kerry Express will be offering a 10-30% fee discount on the delivery of farm products, and introduce specially designed packages to prevent damage to the produce.
Farmers will have the option to request on-site pickup by the courier, and receive advice on how to properly pack their produce for delivery.
This campaign is aimed at giving farmers a new, more convenient retail channel that can help them gain more income, while giving consumers more direct access to fresh produce brought straight from farms.