How to embrace the real-time marketing trend

How to embrace the real-time marketing trend


Staying relevant is critical – but sometimes challenging – for marketers. Consumers’ attention spans are shorter, they’re constantly bombarded with marketing messages, and they’ve become desensitized to marketing gimmicks. Marketers now need to be relevant, clever…and fast! Real-time marketing (RTM) is hot, and successful campaigns are creative, on-target, and attention-grabbing … all within a very short timeframe. 

Stefanie Guzikowski

Real-time marketing is when companies react quickly to local, national, or global news or events, adding their marketing messaging into the social media conversations. Ideally, RTM will capture customers’ attention and inspire engagement.

When the lights unexpectedly went out at the 2013 Super Bowl, Oreo pulled off an amazing RTM moment when they tweeted: “Power out? No problem. You can still dunk in the dark.” During the 34-minute Super Bowl power outage, Oreo’s media company, 360i, brainstormed, approved, and posted that Tweet, taking advantage of the real-time opportunity. They had 10,000 retweets within the hour.



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